For the first large-scale solo exhibition of French artist Niki De Saint Phalle in China, Today Art Museum invited us to specially launch a co-branded bag for this exhibition.
The Classik Bag is our first product, which has gone through countless iterations. So far, its footprints have landed in Japan, South Korea, the United Kingdom, France, the Netherlands, Italy, the United States, Australia, Singapore, Cuba and other countries.
In the field of art, white is the basic color, and the walls of galleries and art museums are all white, which provides an excellent appreciation environment for works of art. This inspired us to use white fabrics. Among the whites with different color temperatures, we choose warm white, which makes the product more textured than ordinary bleached white.
The "Not For Everyone" Bag is an upgraded version of the Classik Bag. It has double built-in pockets, wider shoulder straps, and a fabric that is more suitable for washing. It meets the daily needs of going out on the street.
In 2018, our bags were sold in the art stores of the art museums. The main users are young people who love art, and the standard-sized bags meet their daily needs. From the very beginning, we have worked hard to establish a direct connection with users, which allows us to hear their real thoughts, and we often invite them to participate in the development of color matching and other aspects. The Max Bag was launched at their call, a large-capacity bag especially for work and life scenes.